Better Health: Every Mind Matters campaign

Public Health England are launching the Better Health: Every Mind Matters campaign to support the nation’s mental wellbeing with the encouragement that “When things aren’t so good out there, make inside feel better ”.

Aimed at adults, but weighted towards those most at risk of mental health problems, this “Make Inside Feel Better” 2021 phase of the campaign will run across across PR, radio, social and digital.

The key message is to encourage people to create a free NHS-approved ‘Mind Plan’.

The partner resources will include a range of materials that will direct to the Mind Plan tool and drive to Every Mind Matters content on NHS.UK: